Since 2023, Europris has seen a marked decline in customers’ use of plastic carrier bags. In 2023, one in four customers used a plastic carrier bag, while this figure has now been reduced to one in 15 in 2024. Together, these measures have saved the environment 100 tonnes of plastic, representing a significant contribution towards achieving the target of a 70% reduction in the use of plastic carrier bags by 2025.
Trude Mork Alnæs engages the audience by sharing Europris’ experiences.
Measures that work
Effective communication, both internally and externally, has been a priority for Europris, which has used social media, in-store materials and employee training to communicate a clear and engaging approach to reducing the use of plastic carrier bags.
With assistance from Nudgelab, Europris has generated valuable knowledge about customers’ responses to alternatives to plastic carrier bags. The conclusion?Bin liners must be easily accessible to customers.
Europris highlights why bin liners on a roll are a good solution.
Placement and visibility in stores are important to Europris. They have set up displays of bin liners in carefully selected locations in the stores to increase customer awareness. Going forward, they will continue testing additional circular solutions, such as reusable cardboard boxes.
Employees' commitment to cultural change
In addition, Alnæs emphasised how important the employees' work has been. Through training and close follow-up, they have helped customers choose environmentally friendly alternatives. Europris has shown that sustainability can be both profitable and effective under the motto "Everyone can do a little, but together we can do a lot."
Employees engage in the bag reduction initiative
